In a 2006 media buy for the Florida Department of Health (DOH) Heart Disease & Stroke Prevention Program, N-tersections was tasked with reaching African Americans 35 and over in Duval and Miami-Dade counties, and Hispanic Americans 35 and over in Miami-Dade County through radio. The total budget for this media effort was $80,035.00. To stretch the media budget, N-tersections used broader dayparts on more expensive stations and formats that historically appealed to both demographics in applicable markets. The eight-week campaign aired 1,876 spots between March 27th and May 29th. N-tersections negotiated a bonus schedule equivalent to 229% of the paid schedule. Further, N-tersections obtained additional value-add in the form of promos, web elements, material distribution at a major annual event, and on-air interviews. Total media value was $304,456.60 – almost four times the actual dollar investment. Total campaign exposure yielded a projected 1.4 million media impressions and 10,000 live event exposures. Reach and frequency achievements are as follows: African Americans in Duval County (70%/38.3 times), African Americans in Miami-Dade County (52%/11.8 times), and Hispanics (51.9%/19.6).